Date:          April 2^nd and April 3^rd in

Location:    Pier 38, San Francisco (Townsend & Embarcadero)

Are you focused on turning your social app development activity into a sustainable revenue stream? Then we invite you to the first edition of SocialMedia Network’s Business School on 3rd at Pier 38 @ Embarcadero and Townsend.

When we asked the hundreds of developers in our network what would be most valuable to provide in an event, we kept hearing:

Help me turn my app into a real business. Provide me with real tools and data, and work with me to create a business model specific for my app that I can share with prospective employees and investors.

With that in mind, we have created a one-day seminar that steps developers through the five key courses of turning a promising application into a business plan: Analytics, Marketing, Brand Advertising, Performance Advertising, and Business Planning. Each class will feature a category specialist from the SocialMedia Networks team, as well industry experts to provide real world examples.

AGENDA

THURSDAY APRIL 3, 2008

8a: Introduction
Breakfast, with lessons learned from Seth Goldstein, Co-Founder

930a: ANALYTICS
How can you best understand your audience: who are they? where are they coming from? what do they want to buy? We will introduce you to the best tools for analyzing your users and help you determine which metrics are most important for your particular app.

TA: Eddie Smith, VP of Marketing

Experts:
Ian Swanson is the founder and CEO of Sometrics
Hiten Shah Crazy Egg
Jing Chen, Developer Analytics

11a: MARKETING
How can you reach the largest audience possible for your app. What can you do to virally tune your app to achieve maximum organic distribution: SMO- social media optimization? What can you do to acquire users via other means: SMM- social media marketing? We will share tips from top developers in our network.

TA: Nick Gonzalez, Developer Relations

Experts:
Ed Zobrist, President, Sierra Online, a division of Vivendi Games
Paul McKellar, SocialMoth (Y Combinator)
Jeff Chen, CLZ concepts
Alexander Le, Friends For Sale (Serious Business)

1230p: LUNCH

Patrick Chanezon - API Evangelist at Google
“OpenSocial is an Open Standard defining a set of common APIs that work on many different social websites, including MySpace, Plaxo, Hi5, Ning, orkut, Salesforce.com and LinkedIn, among others. This allows developers to learn one API, then write a social application for any of those sites, reaching over 200M+ users in dozens of countries: Learn once, write anywhere.”

1p: BRAND ADVERTISING
What are Brands looking for in Social Advertising: eyeballs, interactions or engagement? We will help you understand the unique needs of brand advertisers and how you can work with them to create custom sponsorships and other integrated brand experiences within your applications.

TA: Mike Fury, VP of Sales

Experts:
Joseph Dumont, Questus (ad agency)
Brian Monahan, McCann / IPG Lab

230p: PERFORMANCE ADVERTISING
How to turn clicks and leads and other forms of user response into cash. We will review best practices in CPA (cost per action) advertising on social networks and help you understand which offers work best for your apps.

TA: Dennis Yu, CPA management

Matthew Lord, CPA Storm / Memolink

Doug Davis, CPA Empire

4p-530p: BUSINESS MODELING
Interactive session on using a spreadsheet to create a 2008-2009 revenue model for your business. What are some of the models out there and how are they working. Which ones have been successful and why. We will review with our panel of experts to help you make the most money for your business.

TA: Sourabh Niyogi, Co-Founder